About Us
It started with frustration
I’m Rubin Koot. I own an online marketing agency.
For years, I helped businesses with their websites, from lawyers to online stores. Everything was going well. Until I started selling salons.
Trusted Reviews
Where it all started
Salon owners who got stuck
I saw salon owners working incredibly hard.
Opening at 8 a.m., closing at 7 p.m.
Delivering beautiful work. Customers leaving satisfied.
But growth? It wasn’t happening.
And I understood why.
Their website was the problem
Their website didn't help them. It actually held them back.
Missed bookings
Customers couldn’t book online. So they called during opening hours. While you were busy with a customer. Missed call. Missed appointment.
No time left
Hours of administrative work in the evenings. Creating invoices. Checking appointments. No time for marketing. No energy to find new clients.
Systems to last
€3,000 for a website. €80 a month for a booking system. Money you didn’t really have. But you just had to be online.
Why you deserve this
You are more than a specialist
Because let’s be honest.
You’re not just a specialist. Of course you are. Years of training. Years of experience.
But you do so much more.
More than just cutting
You do everything yourself: delighting customers, managing your administration, managing staff, and maintaining your online presence. You deserve tools that help you instead of hindering you, are affordable, and simply deliver what they promise.
You fulfill a social function
That social function? It's priceless.
That's why I started Salonora.
But not only...
I needed someone who knows the trade
Then Didi Houben came into the picture.
Didi’s story
From hairdresser to marketer
- She knew the problems from within
- Knew what it feels like when your phone rings while you're cutting.
- Knew the stress of double-booked appointments.
- Understand the frustration of a website that doesn't deliver anything.
She combined experience with knowledge
What we did together
We combined our forces
My expertise
Didi's expertise
We listened to salon owners
We sat down at the table.
“What does a salon really need?”
Not what we thought. But what salon owners themselves said.
We listened to dozens of stories. Problems. Frustrations. Desires.
We built the solution
And we built exactly what was needed.
Not a generic platform.
A system specifically for salons.
Portfolios that convince. Bookings that work automatically.
Reviews that come naturally.
Findable on Google.
All in one. For one price.
We made it affordable
Affordable. Because budgets are scarce. Simple. Because time is scarce. Effective. Because growth must be possible.
That became Salonora.
Our mission
01
What we want to achieve
We want one thing: for you to do what you’re good at. Helping people. Doing great work. Fulfilling your social role.
02
Without the hassle
Without being bogged down in administration. Without breaking the bank on expensive systems. Without your growth being impossible.
03
Every salon deserves growth
And that’s where we come in.
With technology that works. At a price that’s right.
What we are
The team behind Salonora
Rubin Koot
Online marketing since 2015. Websites, SEO, automation. He started Salonora because he saw that salons deserved more.
Didi Houben
Hairdresser from Limburg. Years of salon experience. Combines practical experience with marketing. Knows what salons need.
Our team of
What we promise
Support within 4 hours: Your question will be answered. The same day.
Fair price: €50 per month. So you have sufficient margin.
We only want happy customers: No contracts that keep you tied down.
What are you getting acquainted with?
Let's talk
Or see how it works first
Success stories
Where we're going
Our growth plans
- We are now at 200+ salons.
- From Rotterdam to Maastricht. From hairdresser to nail salon.
- But we're not done yet.
We continue to develop
- We keep developing. We keep listening. We keep improving.
- What else do salons need?
- We build that.
Soon
- Automatic SMS reminders
- Extensive analytics dashboard
Our goal
Helping 1,000 salons grow over the next 3 years.
1,000 owners who can focus on their craft again. Who are no longer stuck. Who can run their businesses the way they want.
And maybe you’ll be next.
Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers Go live in 48 hours €50 per month 100+ satisfied customers