It started with frustration
My name is Rubin Koot. Owner of an online marketing agency. For years I helped businesses with their websites. From lawyers to webshops. Everything went well. Until I started working with salons.
That’s where I saw something that didn’t sit right with me!
Salon owners who were stuck
I saw salon owners working incredibly hard. Open at 8 in the morning. Closed at 7 in the evening. Delivering beautiful work. Clients walking out satisfied.
But growing? That just wasn’t happening. And I understood exactly why!
Their website was the problem. It wasn’t helping them. It was holding them back!
Missed bookings Clients couldn’t book online. So they called during opening hours. While you were busy with a client. Missed call. Missed appointment. Missed revenue!
No time left Hours of admin in the evening. Making invoices. Counting appointments. No time for marketing. No energy left to find new clients!
Systems that cost too much €3,000 for a website. And you still don’t have a booking system! Money you didn’t really have. But you had no choice but to be online!
You are more than just a specialist
Let’s be honest. You are not just a specialist. Of course you are. Years of training. Years of experience. But you do so much more!
You do everything yourself
Making clients happy, managing admin, leading staff and staying visible online. You deserve tools that help instead of hinder. That are affordable. And that simply do what they promise!
You fulfill a social function
You are the person where people feel at ease. Who listens to their stories. Who they trust.
Someone walks in
With a bad marriage. You listen. Someone is struggling with insecurity. You build them up. Someone has good news. You celebrate with them.
I needed someone who knows the industry
Because I knew one thing for certain. I couldn’t build a good solution without someone who knows the industry. Someone who understands what a salon day looks like. Who knows what frustrates. And what actually helps.
That’s when Didi Houben came into the picture!
Didi's story
From Hairdresser to Marketer
Didi worked as a hairdresser for many years. Various hair salons in Limburg. From small to large. She stood behind that chair herself!
She knew the problems from the inside She knew how it feels when your phone rings while you’re in the middle of a cut. She knew the stress of double-booked appointments. She understood the frustration of a website that delivers nothing!
After years in the industry she decided to do something different. She went to study marketing. She wanted to help salons grow. But she kept her experience. Her knowledge. Her understanding.
And that makes her perfect for Salonora!
We combined our strengths
My expertise Online marketing. Building websites. Booking systems. SEO. Automation.
Didi’s expertise Hands-on experience. What works in a salon. What doesn’t. What is truly needed.
We listened to salon owners
We sat down together. “What does a salon actually need?” Not what we thought. But what salon owners said themselves. We listened to dozens of stories. Problems. Frustrations. Dreams!
We built the solution
We built exactly what was needed. Not a general platform. A system specifically for salons. Portfolios that convince. Bookings that work automatically. Reviews that come in on their own. Visible on Google. All in one. For one fair price!
We made it affordable
Because budgets are tight. Simple. Because time is scarce. Effective. Because growth needs to be possible.
That is what Salonora became!
The team behind Salonora
Our team of salon specialists Who only build websites and marketing tools for salons. Not for bakers. Not for lawyers. Only for salons!
We only promise what we can deliver. period!
Live instantly The booking module is ready straight away. Set it up the way you want and you are good to go!
Support within 4 hours Have a question on a working day? You will get an answer that same day!
Fair prices From €10 per month. We deliberately charge low prices because we are building the platform together with our clients. Prices will go up in the future. But those who sign up now keep their price. Forever!
Minimum contract of one year After that it is cancellable on a monthly basis. Fair and straightforward!
We only want happy clients No contracts that lock you in. No hidden costs. Ever!
What our clients say
What started as a client contact grew into a wonderful collaboration with Salonora. As a pedicurist, I always want to help my clients and be there for them. In practice, I found that during foot treatments this simply is not always possible. That sometimes caused unrest in my schedule. Salonora thought along with me and helped renew my website and set up a clear online booking system. As a result, there is now much more calm and overview in my schedule. Clients can easily book an appointment online and during treatments I can give my full attention to the client in the chair. Salonora really thinks along with you and translates that into a solution that fits your business. I am very happy with it!
4.5
Our growth plans
We are just getting started. But we are already hard at work!
We keep developing We keep listening. Keep improving. What else do salons need? We will build it!
Coming soon
Automatic SMS reminders
Extended analytics dashboard
Growing together Our goal is to help 1,000 salons grow in the coming years. 1,000 owners who can focus on their craft again. Who are no longer stuck. Who can run their business the way they want.
And maybe you will be next!
